Some thoughts from over the last 5 years of Photography

Every Photographer's dream is having a studio of their own. To create unhindered, to practice their craft in  a safe space and delivering a service that makes your customers smile as if their ears are going to pop off from being so overly pleased.

It has taken me five years to start my own studio after being a mobile photographer and servicing my customers at their homes and also offering outdoor shoot. It is my pleasure to add a new service and division to IamPhoto. 

In all honesty a five year journey to get to this point has been well worth it and has been one amazing journey. Most photographer would probably disagree with me as first prize is to start immediately your own studio. I am so glad I didn't five years ago. Why you might ask ? Here are a few points to ponder upon from my experiences.

• Fast Style Adaptation- It has been the most thrilling part of my shoots for me personally to be onsite and being forced to use the outdoor environment the client choose due to they live their. Being challenge every single shoot. I urge new photographers to do this. You learn to use you camera in EXTREME situations and the pressure is on the deliver an AWESOME product. You get creative with your environment and no studio will prepare you for this. This teaches you to adapt your developing style under the extreme. It's a harsh lesson but really well worth the journey. This lead me to 44 international awards in five years alone.

• You- On a average Saturday I would shoot 4 different shoots literary every 3 hours I am on another shoot. This tough me  lean up on the gear. Ask yourself do you really need all that stuff for a maybe. You have your camera , flash, lenses and a subject what do you really need more than that? Oh, ya you just taking that moment to believe in yourself. Really !!!! No amount of gear and or assistance is going give you that security you are looking for. Believe you are doing all you can do within your skill set and every moment you are learning something new. This clear understand makes shooting fun and opens a new world on how you will do business, create your art and how you mentally prepare yourself for every shoot. This is truly the make and brake that can make a great shoot go beyond your set goals every time. 
• Goal setting vs Expectations- Putting a whole bucket load of expectations on every shoot is like taking a double barrel shotgun and shooting yourself in the foot twice. It is 100% pointless. Expectations is born from hope and photography is not a very hopeful job you only get great at photography with 1000% hard work and growth of you skills and craft. Setting goals for every shoot is a realistic approach off combining your skill level with your environment and what the client wants.